There will be a two-pronged attack on Japanese consumers when Xbox 360 launches, to ensure success in the territory:

MARKETING PLAN ONE: Bill Gates is to appeal to the Japanese work ethic by highlighting how hard he’s been personally toiling on the Xbox 360 programme. The polite Japanese people will hopefully then buy the machine to avoid Bill feeling the shame of business failure.

If that fails, MARKETING PLAN TWO is to say how the wireless networking adaptor looks a bit like an iPod Shuffle. IT WILL NOT FAIL!