This is a promotional (ie, paid for by Nintendo) advertorial (ie, an advert pretending to be part of the magazine) in UK magazine Prima.

What’s unusual about this is that Prima isn’t a video game magazine, it’s a magazine about clothes and shopping and diets and “Ooh! This one’s got flowers on it!” aimed at bored housewives.

Wii - For unrealistic families that don't exist

Nintendo is saying that Wii is family fun that could stop your wayward 14-year-old daughter huffing lighter fluid and wanking off boys in stolen cars. Before you know it your family will be like a family from a TV sitcom instead of like a family from the news, all thanks to the unifying family force of… Nintendo Wii.

Time indoors = wanking time

“Time indoors can be quality time too”. It’s nice to see a positive spin applied to the world’s most anti-social hobby.

She's called Kerisha

We’ve got another girlfriend off MySpace.

Wii ANIMAL CROSSING! YES GOD YES!

AND WHAT IS THIS?! Has Nintendo granted the Wii Animal Crossing world exclusive first-look to UK woman magazine Prima?!

Wiirobics

The “health benefits of a little light exercise”? Nintendo is trying to make Wii sound like something that will make fat women thin. This could be a genius move. After all, this is how we became lettuce millionaires in the early 1980s.

Period Pain Special

Prima – first for Nintendo Wii exclusives. And also for stuff about PMT and hormone replacement therapy and what trousers to wear to the office party.