Ubisoft – the company we don’t really like for reasons we’re unable to put a finger on but just DON’T, OK? – has put this staggering pile of “lifestyle” nonsense on the internet to promote its DS body image-destroying game.

Some people in middle England might actually believe this is what gamers look and live like.

My Weight Loss Coach Promotional-photo-appearing-in shame

This one is for Glamour magazine to use when it does a feature about My Weight Loss Coach, and how My Weight Loss Coach is really opening up gaming to women.

My Weight Loss Coach Promotional-photo-appearing-in shame

This one is for FHM. Or the FHM Fashion special they do occasionally. That plastic thing’s a “pedomoter” – which the game uses to count how long you’ve been sitting motionless for.

My Weight Loss Coach Promotional-photo-appearing-in shame

Stuff magazine might use this one to illustrate the technical aspects of it.

My Weight Loss Coach Promotional-photo-appearing-in shame

The police will use this one, to illustrate how NOT to carry around your gadgets in urban areas.

My Weight Loss Coach Promotional-photo-appearing-in shame

Glamour magazine again.

My Weight Loss Coach Promotional-photo-appearing-in shame

This one was surely just taken for us to take the piss out of, as even having the piss taken out of your product on UKR counts as a beneath-the-line, sub-viral marketing success in some quarters.

My Weight Loss Coach Promotional-photo-appearing-in shame

This one’s for no one to ever use.