SEGA SUPERSTARS TENNIS MONTH: SPECIALIST MEDIA TAKEOVER CAMPAIGN REVEALED
Official PlayStation3 UK trade magazine MCV has decided to stop printing press releases about how PlayStation3 is the best thing ever this week, and has instead allowed SEGA to cover its entire front and back sections in a gloriously glossy advert for SEGA Superstars Tennis.
Our one-time-enemy and now almost friend Adam ‘Shenmue 3’ Doree exclusively reveals SEGA’s “B2B” promotional scheme for SST.

“Tomorrow’s edition of MCV popped through the letterbox of Kikizo’s global headquarters in Leicester Square today, and when I saw it my eyes nearly melted with spastic orgasm joy. I don’t know why I always get MCV one day before it’s meant to be out – maybe it’s because I’m ace. However, I am clearly not as ace as SEGA SUPERSTARS TENNIS, and definitely not as ace as this SEGA-sponsored issue of MCV.”
“As you can see by these hastily scanned images of the front and back of the issue, this really is as good as it gets when it comes to SEGA artwork. I think you would even be able to see up Ulala’s skirt, except Amigo’s hat is in the way. But this will still make for a glorious sunny SEGA update on UKR, and will “fit in” nicely with your SEGA SUPERSTARS TENNIS MONTH coverage. I am attaching a couple of different resolutions because you can see the dots in the larger one but I think the users should have choice of resolutions.”
ADAM CONTINUES, AS HE’S NOT USED TO OUR ‘HOUSE STYLE’
“I am sure the nice people at MCV and SEGA won’t mind us promoting the game and their publication in this manner, in fact it’s what ghastly media types like to call “added value” since this is just more exposure, and that. It’s just like the old days when I used to scan SEGA SATURN MAGAZINE and put it on SEGAWEB and then ignore angry emails from EMAP.
“By the way, please can you link to my intersite above, since when I am not telling lies about Shenmue for hits I am begging for traffic off of SEGA/WANKING sites. Cheers – Adam.”
filed in Uncategorized on Mar.13, 2008
March 13th, 2008 on 5:04 pm
I have a spare copy of this very issue. Shall we open the bidding at £25?
March 13th, 2008 on 5:26 pm
According to those images this game is going to have a lot of “crazy”, I wonder if that means it will have Crazy Taxi? Maybe the taxi could stand on its rear tyres like the Daytona car in Fighters Megamix!
Will Kikizo be publishing any stories claiming Panzer Dragoon Saga 2 is being made, so I can get my hopes up about another Sega franchise returning that actually really isn’t?
March 13th, 2008 on 5:38 pm
DON’T HIT THE LINK! I DID AND NOW I CAN’T SEE. THAT IS WHY THIS MAY OR MAY NOT BE IN CAPS AS I AM TYPING BLIND.
March 13th, 2008 on 10:14 pm
The recent slew of updates makes me feel all warm inside.
We get MCV at work. I’m actually looking forward to going in now.
txhidvd: Toshiba’s new next gen DVD format. Made in Texas.
March 14th, 2008 on 6:37 am
i love this update
March 14th, 2008 on 12:08 pm
We’re pleased that you’re pleased. I’m surrounded by literally dozens of copies of this issue. Right now.
March 14th, 2008 on 1:59 pm
Beat looks to be off his face.
March 15th, 2008 on 12:23 am
Beat looks like that disabled female comedian when he’s not cel-shaded.
August 26th, 2010 on 6:22 pm
[…] was the subject of intense mockery at UK: Resistance at the time, but these days I have official “almost friend” status with this “last-man-standing” Sega […]