Fringe games company uses large-chested celebrity in attempt to lure in teen/male demographic, shock.

Gemma Atkinson, being used

Such a disappointing photo. We have numerous better ones in the UKR personal archive. If you need to send out a press release regarding Gemma Atkinson, ask us first. We can help with all your Gemma needs, even if you want clumps of hair and used sanitary towels stolen out of her bin (they just cost more).

Celebrity gamer to cut ribbon on UK’s largest electronic games event

Southampton, 21st July 2008: Multiplay, organiser of M Festival – the UK’s largest electronic games event, are pleased to announce that TV celebrity Gemma Atkinson is to officially open the event on Friday 8th August 2008 at Stoneleigh Park, Warwickshire.

Gemma’s first acting role playing Lisa Hunter on Hollyoaks placed her in the public eye and she has been firmly there ever since. She was a popular character in Hollyoaks, playing Lisa for five years and proving her credentials as an actress covering topics of self-harm and bereavement. Due to her characters popularity Gemma continued with late night Hollyoaks show, Hollyoaks: in the City.

After leaving Hollyoaks behind Gemma showed fans a different side to her by appearing in ITV1’s primetime show Soapstar Superstar and proving that she can sing as well as act. More recently Gemma became even more of a household name by taking part in ITV1’s massively successful I’m a Celebrity‚ĶGet Me Out of Here broadening her fanbase. Gemma also has a part in Brit-Flick ‘Boogie Woogie’ out in August, her 2009 calendar is out in September and she’ll be playing ‘Peter Pan’ at the Royal Manchester Opera House in December.

Gemma is also an avid gamer in her spare time and is thrilled to be opening such an important milestone for the European gaming scene.

For more information about M Festival go to www.mfestival.com