There are some benefits to going outside where other people are – you might see something related to SEGA! Don’t bother typing in that domain name, it’s expired and points to a contextual list of car-related insurance sites.

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“So I step outside last night and the first thing I see is this flagrant disrespecting of a registered SEGA trademark. I wonder if they asked SEGA if they can name their lorry company after the finest 16-BIT console? I DOUBT IT.”

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“Taken with iPhone’s unspeakably shit camera in Leicester Square – I think the MegaDrive lorry was setting up some sort of film premier or something” – Adam.