It’s rumoured to have spent upwards of £250 on sponsoring the Brentford FC Community Sports Trust Summer 2010 Party. Given where SEGA is today, this is about equal to the whole “Arsenal thing” of the Dreamcast period.

We’re so afraid of Flickr copyright lunatics we’re embedding this remotely. If you’re reading this in 2014 and the image isn’t there, it’s someone else’s fault:

Sega Summer Party

“Seems that SEGA is sponsoring our local football club’s childrens sports day. Don’t forget your super soakers!” – Chris.