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SEGA SUPERSTARS TENNIS MONTH: SPECIALIST MEDIA TAKEOVER CAMPAIGN REVEALED

Official PlayStation3 UK trade magazine MCV has decided to stop printing press releases about how PlayStation3 is the best thing ever this week, and has instead allowed SEGA to cover its entire front and back sections in a gloriously glossy advert for SEGA Superstars Tennis.

Our one-time-enemy and now almost friend Adam ‘Shenmue 3’ Doree exclusively reveals SEGA’s “B2B” promotional scheme for SST.

SEGA Superstars Tennis specialist campaign

“Tomorrow’s edition of MCV popped through the letterbox of Kikizo’s global headquarters in Leicester Square today, and when I saw it my eyes nearly melted with spastic orgasm joy. I don’t know why I always get MCV one day before it’s meant to be out – maybe it’s because I’m ace. However, I am clearly not as ace as SEGA SUPERSTARS TENNIS, and definitely not as ace as this SEGA-sponsored issue of MCV.”

SEGA Superstars Tennis specialist campaign

“As you can see by these hastily scanned images of the front and back of the issue, this really is as good as it gets when it comes to SEGA artwork. I think you would even be able to see up Ulala’s skirt, except Amigo’s hat is in the way. But this will still make for a glorious sunny SEGA update on UKR, and will “fit in” nicely with your SEGA SUPERSTARS TENNIS MONTH coverage. I am attaching a couple of different resolutions because you can see the dots in the larger one but I think the users should have choice of resolutions.”

ADAM CONTINUES, AS HE’S NOT USED TO OUR ‘HOUSE STYLE’
“I am sure the nice people at MCV and SEGA won’t mind us promoting the game and their publication in this manner, in fact it’s what ghastly media types like to call “added value” since this is just more exposure, and that. It’s just like the old days when I used to scan SEGA SATURN MAGAZINE and put it on SEGAWEB and then ignore angry emails from EMAP.

“By the way, please can you link to my intersite above, since when I am not telling lies about Shenmue for hits I am begging for traffic off of SEGA/WANKING sites. Cheers – Adam.”

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BITS OF THE WORLD THAT STILL HAVE SEGA SYMBOLISM ON PUBLIC DISPLAY #2: FELIXSTOWE

As SEGA signs are painted over in favour of companies that sell ring tones for £5 each and new places to buy Fairtrade coffee from, so the signs of the Golden Era (1991 – 2001) of gaming disappear.

Here is another fading memento of the glory years, taken in a particularly depressing part of the particularly depressing Felixstowe area.

“Hi guys. I went to Felixstowe by mistake and saw this excellent remnant of the early 90s. I hope the town (and surrounding East Anglia) burns down and just leaves this place standing as a monument to how CORRECT everything used to be – Wayne.”

TOMORROW: Derby!

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BITS OF THE WORLD THAT STILL HAVE SEGA SYMBOLISM ON PUBLIC DISPLAY: SOMEWHERE 100 MILES NORTH OF ATHENS

What looks looks like a Greek games shop. Funny Greek words unknown. If you understand funny Greek words, please let us know what it says. Hopefully it’s not something rude or about Sony being the best and Sonic sucking cocks!

Funny Greek writing

“Took these last summer about 100 miles north of Athens. Unfortunately I have no idea what the funny Greek writing bit means – Nick.”

Funny Greek writing CLOSE-UP

Sadly, Nick only supplied that one short sentence as explanation. This is not ideal. We now have to think of things to say about three other photos of the same thing from slightly different angles.

'The children's bicycles were found outside a local shop 24 hours after they disappeared'

He did at least resize his images to 500 pixels wide, so it saved us a bit of work.

Stained brickwork, reeking of decay

TOMORROW: Felixstowe!

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NEW UKR MERCHANDISE LAUNCHED

We’ve decided to launch a passenger ferry. The ferry’s default configuration suits medium to long haul runs, with capacity for 975 passengers. An alternate roll-on/roll-off build with capacity for 545 cars over two vehicle decks will also be an option. Pre-ordering starts next week. Get in early or miss out! We’re only making 100 of each.

UKR: Listing heavily to starboard

THE REAL REASON: “Went to Istanbul, Turkey last week. Went on a boat ride up the Golden Horn waterway to the Black Sea. Passed this boat. Thought you’d might like to see. Comes in limited edition ‘PS3 War Blue’ – fat_glottis.”

Such a 'stern' email

Look, someone went to the effort of interrupting their holiday to take these photos. There was no doubt some awkward explaining to do to the wife. So it’d be rude not to use them.

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ASPIRATIONAL AND MOTIVATIONAL IMAGES TO CELEBRATE "MY WEIGHT LOSS COACH" ON DS

Ubisoft – the company we don’t really like for reasons we’re unable to put a finger on but just DON’T, OK? – has put this staggering pile of “lifestyle” nonsense on the internet to promote its DS body image-destroying game.

Some people in middle England might actually believe this is what gamers look and live like.

My Weight Loss Coach Promotional-photo-appearing-in shame

This one is for Glamour magazine to use when it does a feature about My Weight Loss Coach, and how My Weight Loss Coach is really opening up gaming to women.

My Weight Loss Coach Promotional-photo-appearing-in shame

This one is for FHM. Or the FHM Fashion special they do occasionally. That plastic thing’s a “pedomoter” – which the game uses to count how long you’ve been sitting motionless for.

My Weight Loss Coach Promotional-photo-appearing-in shame

Stuff magazine might use this one to illustrate the technical aspects of it.

My Weight Loss Coach Promotional-photo-appearing-in shame

The police will use this one, to illustrate how NOT to carry around your gadgets in urban areas.

My Weight Loss Coach Promotional-photo-appearing-in shame

Glamour magazine again.

My Weight Loss Coach Promotional-photo-appearing-in shame

This one was surely just taken for us to take the piss out of, as even having the piss taken out of your product on UKR counts as a beneath-the-line, sub-viral marketing success in some quarters.

My Weight Loss Coach Promotional-photo-appearing-in shame

This one’s for no one to ever use.

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THREE SPEECH IN META KEYWORD SHAME

Sony PR blog writers NAMED and SHAMED, along with some odd choices of keywords to describe the world’s least popular games console.

PS3, Sony, gaming, free, online, XXX, Home, The Getaway, Viagra

“I was just going through the list of meta keywords used on Sony’s Three Speech sham blog (don’t ask me why) when I noticed something quite peculiar. Among the meta keywords used were the following:

“Xbox 360, Nintendo Wii, HD DVD, Eurogamer, Backward compatability”

“Why any of these words would be used to describe the PS3 is beyond me. Anyway. Thought you’d be interested – James.”

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GEMMA ATKINSON PROMOTIONAL PHOTO ALERT! GEMMA ATKINSON PROMOTIONAL PHOTO ALERT! GEMMA ATKINSON PROMOTIONAL PHOTO ALERT!

Quick! Save as. Resize. Upload. Save as. Resize. Upload. Save as. Resize. Upload. Save as. Resize. Upload. Save as. Resize. Upload. FASTER, COMPUTER! FASTER! This is of GLOBAL SIGNIFICANCE!

GEMMA ATKINSON PROMOTIONAL PHOTO ALERT!

Gemma’s co-hosting Play.com Live with perennial games presenter Iain Lee. We’re not entirely convinced Gemma knows very much about games, but that’s unlikely to have been the main reason she was booked.

GEMMA ATKINSON PROMOTIONAL PHOTO ALERT!

“Proof, if it were needed, that the Wii does indeed not make you fit in any way. And don’t judge me for having been to The Sun website, I just go there to read the articles (and find out what’s happening on the latest witch hunt). Cheers – Ben.”

GEMMA ATKINSON PROMOTIONAL PHOTO ALERT!

Iain Lee’s got a bit fat.

GEMMA ATKINSON PROMOTIONAL PHOTO ALERT!

This is the first time we have ever wanted to “be” Iain Lee.

GEMMA ATKINSON PROMOTIONAL PHOTO ALERT!

Imagine how much more relaxing it would be, dear Gemma, if you were to actually turn the fucking TV on. This show is going to be a disaster.

GEMMA ATKINSON PROMOTIONAL PHOTO ALERT!

Attending still appeals.

GEMMA ATKINSON PROMOTIONAL PHOTO ALERT!

Yes! Gemma hates Iain Lee just as much as we hate Iain Lee! We will add this to the list of things we have in common with Gemma Atkinson: 1. A hatred of Iain Lee.

GEMMA ATKINSON PROMOTIONAL PHOTO ALERT!

She has legs, and knows how to use them. We doubt she’s quite as adept with a Wii controller.

GEMMA ATKINSON PROMOTIONAL PHOTO ALERT!

Go on, Iain, try to get off with her after the show. It’d be a massive victory for the common and slightly geeky man.

Comments (20)

ELSEWHERE ON "THE NETWORK" #00017

There was a slight disturbance over on Idiot Toys that resulted in the police getting called and several readers’ mums being notified about their behaviour. It is still operating at DEFCON 2. Here are some things that were received slightly better – ie, there were no death or legal threats about.

  • This thing about no one being bothered to bend down and turn the plug off.
  • This thing about cross-promotional marketing, MySpace still being “going” and episodes of Columbo.
  • This thing about Brain Training, because we are contractually obliged to pretend we think Wii is a proper games machine once in a while.
  • This thing about the informal Stupidest People of the Year competition the entire world seems to be running at the moment.
  • This thing about something called “Pootie Tang.”
  • This thing about the Canon EF1200mm zoom lens, because you can’t not use pictures like this when they come along:
  • A traumatic 6/10.

    Comments (1)

    ULTIMATELY PIMPED SEGA LOVE WAGON

    You know how it sometimes seems cool to put SEGA stickers and logos on things? Well, sometimes it isn’t. Sometimes it’s even more embarrassing than the time you split your shorts during PE at school and all the netball girls from class M2 saw everything.

    Sometimes, it is like this:

    'If the wheels are rocking, I'm inside sobbing'

    “I spotted this in the parking lot of my college, I tried to get a
    shot of the fur-suit, but it must have been in the trunk. Enjoy! – Adam McAmis.”

    'My other car's a pink bubble car that goes 'toot toot'

    Maybe if it wasn’t Knuckles. Maybe if it was Cream. Maybe if it wasn’t a Volvo. Maybe if it wasn’t an old and poorly repaired Volvo. Error heaped upon error.

    Comments (4)

    ADDICTIVE NEW FLASH GAME!

    Our best score so far is 0 – what can you get?

    Try your luck here!

    Comments (11)